“Philip Condit and the Boeing 777

The case study „Philip Condit and the Boeing 777: From Design and Development to Production and Salesâ€Å" deals with the launch and development key points of the Boeing 777 model in the 90s. Generally, the aircraft industry is described as a very risky one as failure is the norm due to high product development costs. Furthermore it consists of a rival duopoly of the survival jet makers Boeing and Airbus. The Boeing company’s history of producing jets can be split into two eras. In the 1920s, 1930s and during Worlds War II., it was a military contractor producing bombers and fight aircraft. Later on, in the 1950, Boeing became the world‘ s largest manufacturer of commercial aircraft. Their first jet was the 707 model. Although Boeing was very successful, Airbus remained a serious rival. In 1988, Boeing planned to upgrade the 767 model in order to meet the level of Airbus‘ competition which launched two new models. As Boeing had no 300-seat jetlines, nor plans to develop such a jet, the Executive Vice President Philip Condit proposed to design a 767 double-decker jet. To explore the risks, he tried to find out if the customers were interested in such a launch. But United Airlines rejected the idea of a 767 double-decker, as it had no chance against Airbus‘ new model transports. Instead, Condit was won over to develop a completely new commercial Boeing jet which would be called the 777 project. One of the main characteristics of the Boeing 777 jet was that it was a consumer driven product. In order to decrease the risk of developing the new jet, Boeing approved the project only until it obtained 68 firm orders of the 777 jet by the carrier United Airlines. Only then Boeing commited to the 777 program and the directors approved the close cooperation of the two companies. For the design and development phase Boeing introduced the „Working Togetherâ€Å" with eight more carriers. Furthermore Boeing 777 was a globally manufactured product, for which 12 international companies were contracted. Boeing split the risk of the new product on a family of planes consisting of different planes build around a basic 777 model. By that, the design included a maximum flexibility for future changes of the model according to customer preferences. Besides these facts, the 777 project delivered the first jetliner designed entirely by computers. Instead of old-fashioned two-dimensional methods, the sophisticated computer program „Catiaâ€Å" (computer aided three-dimensional interactive application) had been used. Furthermore, all team members were connected according to Catia, which made them be cross-functional. During the 777 project, Boeing implemented a new company culture, where assembly line workers were empowered and encouraged to offer suggestions and participate in the desicion making. Managers also payed attention to problems faced by their workers, such as safety concerns, childcare, etc. The Leadership and Management style changed from a secretive one to open communication among employees; from an individualistic mentality to teamwork. In the 1990 the new 777 aircraft program had been launched and in 1995 the first jet had been delivered, while in 2001 the 777s were flying in the service of major U.S. and international airlines. Although Boeing produced the most successful commercial jetliner, it was a risky project and its process contained unresolved problems. Problem statement The main concern of Boeing was its insufficiency to reach the competitive level of its only rival, Airbus. While Boeing had no plans to even develop a 300-seat jetline, Airbus had launched in 1988 two new successful models. Condit’s proposition of a modernization of the already existing 767 model by upgrading it to a double-decker jet, had been refused by United Airlines. United’s contra argument was that a Boeing 767 double-decker was no match to Airbus’s new model transports. Boeing’s challenge was to create a completely new commercial jet model which should not only be the preferred airplane in the aircraft industry, but at the same time be launched at a competitive price. The most costly and risky part of the development of an aircraft was the production of the jet engine. Its production could cost as much as producing the airplane itself. By deciding to develop a completely new 777 model instead of updating the older 767 model, a new engine had to be developed. Although Boeing had been strong in the 90s, the project still was risky. A failure of the costful new jetliner might have led to a decline of the Boeing company. The question was how to develop technological and managerial innovations to cut costs. Those innovations in aircraft design, manufacturing and assembly were supposed to update Boeing’s engineering production system and manufacturing strategies. The case focuses on efforts done to survive in the aircraft market by modernization, success and cost effectiveness. All efforts finally run to the question, if Boeing will achieve a better competitive position to Airbus. Data analysis The main problem of the company arouse because its latest, eight-year-old, wide-body twin jet 767 Boeing model, even if upgraded and turned into a double-decker, still couldn’t be a match to Airbus’s new 300-seat wide-body models (the two engine A330 and the four engine A340). If Boeing wanted to have future on the market, it quickly had to resolve this issue by planning a way of enhancing its competitive position relative to Airbus. Boeing was also being urged by the United Airlines and also by other airline carriers to develop a brand new commercial jet, which was even expected to be the most advanced airplane of its generation. The decision to be made in terms of this issue lies in the responsibility of Frank Shrontz, Boeing’s CEO, in 1988. The stakeholders to be further affected by it were the future customers of the 777 Boeing model – airline carriers from all around the world, like United Airlines. Also relevant to the outcome of Shrontz’s decision were the manager Philip Condit, put in charge for the 777 project, as well as all the others 10 000 employees and lower level managers, that were recruited to work on it. The situation was going to affect as well Boeing’s suppliers for structural components, systems and equipment, which were twelve international companies located in ten countries. As first constrain for resolving the issue we can note that Boeing’s production system and manufacturing strategies were outmoded and needed to be updated. In order to create an aircraft, which could compete with Airbus’s latest ones, Boeing first needed to revitalize their mass production manufacturing system. Airbus also was ahead of Boeing because of their use of the most advanced technologies, and therefore Boeing had to introduce leading edge technologies into its jetliners. If we look at Exhibit II in the business case, we will see the market share of shipments of commercial aircraft of Boeing, McDonnell Douglas (MD) (until 1997, before the merger with Boeing) and Airbus, for the period 1992 – 2000. The percentage numbers on the table show the competitive relationship between Boeing and Airbus, especially when they remain the only players in the industry in 1997. Airbus is steadily raising the percentage of its market share of shipment throughout the years, for Boeing’s misfortune respectively. From here we can extend more our understanding of the threat that Boeing had in the face of Airbus and also of the need for the CEO of Boeing to come up with a solution for how to strengthen its competitive position.

Taxpayer Cost for Political Conventions

Taxpayer Cost for Political Conventions American taxpayers help pay for the political conventions held every four years by both the Republican and Democratic national committees. The conventions cost tens of millions of dollars and are put on even though there have been no brokered conventions and every presidential nominee in modern history has been chosen well beforehand. Taxpayers directly contributed $18,248,300 million to the Republican and Democratic national committees, or a total of $36.5 million, to hold their presidential nominating conventions for the 2012 election. They gave similar amounts to the parties in 2008. In addition, Congress set aside $50 million for security at each of the party conventions in 2012, for a total of $100 million. The total cost to taxpayers of the two national party conventions in 2012 exceeded $136 million. Corporations and unions also help cover the cost of the conventions. The cost of holding the political conventions, though, has come under intense scrutiny because of the nations growing national debt and annual deficits. Republican U.S. Sen. Tom Coburn of Oklahoma has referred to the political conventions as mere summertime parties and called on Congress to end taxpayer subsidies for them. The $15.6 trillion debt cannot be eliminated overnight, Coburn said in June 2012. But eliminating taxpayer subsidies for political conventions will show strong leadership to getting our budget crisis in control. Where the Money Comes From The taxpayer subsidies for political conventions come through the Presidential Election Campaign Fund. The account is funded by taxpayers who choose to contribute $3 to it by checking a box on the federal income tax returns. About 33 million taxpayers contribute to the fund every year, according to the Federal Election Commission. The amount each party receives from the Presidential Election Campaign Fund to cover convention costs is a fixed amount index to inflation, according to the FEC. The federal subsidies cover a smaller portion of the political convention costs. In 1980, the public subsidies paid for nearly 95 percent of the convention costs, according to the Congressional Sunset Caucus, whose goal is to uncover and eliminate government waste. By 2008, however, the Presidential Election Campaign Fund covered only 23 percent of the political convention costs. Taxpayer Contributions to Political Conventions Here is a list of how much each major party was given in taxpayer subsidies to hold their political conventions since 1976, according to FEC records: 2012 – $18,248,3002008 – $16,820,7602004 – $14,924,0002000 – $13,512,0001996 – $12,364,0001992 – $11,048,0001988 – $9,220,0001984 – $8,080,0001980 – $4,416,0001976 – $2,182,000 How the Money is Spent The money is used to pay for entertainment, catering, transportation, hotel costs, â€Å"production of candidate biographical films,† and a variety of other expenses. There are few rules on how money from the Presidential Election Campaign Fund is spent. Federal law places relatively few restrictions on how PECF convention funds are spent, as long as purchases are lawful and are used to defray expenses incurred with respect to a presidential nominating convention, the Congressional Research Service wrote in 2011. By accepting the money the parties do agree, however, to spending limits and the filing of public disclosure reports to the FEC. Spending Examples Here is some example of how money is spent by the Republican and Democratic parties on political conventions in 2008, according to Coburns office: Republican National Convention Committee: $2,313,750 – Payroll$885,279 – Lodging$679,110 – Catering$437,485 – Airfare$53,805 – Film production$13,864 – Banners$6,209 – Promotional items - gift bags$4,951 – Photography services$3,953 – Floral arrangement for convention$3,369 – Communications consultant Democratic National Convention Committee: $3,732,494 – Salaries$955,951 – Travel$942,629 – Catering$374,598 – Political consulting fees$288,561 – Production music$140,560 – Production: Podium$49,122 – Photography$14,494 – Gifts/trinkets$3,320 – Makeup artist consultant$2,500 – Entertainment Criticism of Political Convention Costs Several members of Congress including Coburn and U.S. Rep. Tom Cole, a Republican from Oklahoma, have introduced bills that would end taxpayer subsidies of political conventions. The major parties are more than capable of funding their own national conventions through private contributions, which already generate over three times the amount the federal grants provide for this purpose alone, the Sunset Caucus wrote in 2012. Others have pointed out what they call the hypocrisy in congressional criticism of the General Services Administration for spending $822,751 on a team building meeting in Las Vegas in 2012 and lack of scrutiny over political convention spending. In addition, many critics of taxpayer subsidies for political conventions say the events are unnecessary. Both parties chose their nominees in the primaries and caucuses- even the Republicans, whose party implemented a little-noticed change in the primary system that lengthened the amount of time it took the eventual nominee to secure the 1,144 delegates necessary for the nomination in 2012.

Free sample - Brand and Customer Behavior literature review. translation missing

Brand and Customer Behavior literature review. Brand and Customer Behavior literature reviewBrand and Customer Behavior in the contemporary corporate world has received a lot of attention and debate on whether the former affects the latter. As a matter of fact, there have been so many questions seeking to establish whether brands have any effect to the customer behavior. In regard to literature by Glynn (2009, p.97), brand is a market based asset which largely shapes the behavior of a customer. Arguably, brands are advertised so that they may influence the behavior of the customers. In some cases, customers have purchased products owing to the brand. For instance, a car that is branded with a brand reflecting status and reputation may influence a customer to purchase the car brand seeking to get the prestige promised by the brand. On the other hand, brands have effect on the customer behavior (Kumar, 2008). He supports this by presenting detailed information on brand attitude which is the attitude toward a brand by a customer. This attitude is attributed to the brand trust and effect altogether. The former refers to the customer’s willingness to trust the brand to satisfy his or her needs while the latter has to do with customer’s emotional response towards a brand. This makes it possible to generate an emotion toward the customer’s preference of the brand for use (p.193). Further in this context, Wilburn (2006) has examined in detail the factors that affect as well as shape customer’s behavior. As a matter of fact, he points out to brand image as the mental picture formed by a customer towards a brand. In this case, brand has been pointed out as to provide a customer with a reason to purchase a product in place of another. Traditionally, Wilburn (2006, p.2-3) states that brand images have been in use as a method of influencing customer behavior and as well acquisition of new customers of a product. Arguably Salver (2009, p.92-93), has provided literature on the effect that brand has on the customers. In this context, brand image has been associated with an ability to bind consumers on the basis of emotion and thus customers going for the very brands. Brand images have also been cited as powerful tools for establishing loyalty of the customer to the particular brand. From this point of view, it is evident from literature that there have been an academic background regarding brand and customer behavior which has previously tried to answer the research question whether brands affect the customer/ consumer behavior.      References Glynn, MS 2009, Business-to-business brand management: theory, research and executive case study exercises, Emerald Group Publishing, Bingley. Kumar, V 2008, Managing customers for profit: strategies to increase profits and build loyalty, Wharton School Publishing, New Jersey. Salver, J 2009, Brand Management in the Hotel Industry and Its Potential for Achieving Customer Loyalty, GRIN Verlag, Norderstedt. Wilburn, M 2006, Managing the customer experience: a measurement-based approach, American Society for Qualit, Wisconsin.

Film Essay Example | Topics and Well Written Essays - 500 words - 2

Film - Essay Example Strangelove to directly confront many of the most dangerously held beliefs of its American audiences is not only that it does so in comic manner, but that the form of comedy is muted. In fact, future generations could well be forgiven for reading the film as a straight drama. Every scene in Dr. Strangelove is filmed and edited and acted with the utmost seriousness. Despite being one of the funniest movies ever made, actors are not allowed to give in to the temptation either foreshadow the joke or even deliver a "punch line." Despite the fact that the eminently talented physical comedian Peter Sellers stars in three different roles, he is never allowed to mug for the camera. In other words, Dr. Strangelove is a comedy, but it is a comedy based on dramatic irony. One need only watch the far more earnest film that broaches almost exactly the same plot, Fail-Safe, to see how important this approach has been to making Dr. Strangelove a classic, while relegating the dramatic interpretation to merely being a great, but little-known movie. It may only have been possible to fully explore the true extent of the nuclear nightmare through the distancing that comedy naturally allows, but Stanley Kubrick wisely chose not to make anyone in the movie to act as though th ey were making a c comedy. One of the brilliant elements of Dr.

What is the role of Social Media in fashion today Term Paper

What is the role of Social Media in fashion today - Term Paper Example For many people, dress code is an expression of identity, personality, choice and faith. It can also profoundly affect an individual spiritual self and help out someone connect to the inward self hence realizing self-identity. Marco Pallis, the author on fashion, describes the importance and meaningfulness between dress and self identity, identity and social status. Additionally he explores how clothing rates among the most significant but least evaluated sites of colonization. He is mostly interested examining clothing as a constituent of self identity, social status and spirituality identity. He writes that ‘of the numerous issues an individual practice in the quest of earthly vocations, there are none, conceivably, that are so intimately attached with the whole personality as the dress ones wears (Pallis, 2005). The foremost issue that Pallis observes is how clothing can significantly transforms an individual appearance and even the facial looks. It is everyone effort to look appealing in front of the peers, colleagues or even in the eyes of the society on any occasion be it a business or just a mere visit. What an individual look has a great impact on how the rest and the society in general perceive that person. The image impacts on well-being of a person as perceived by others. In extreme cases, dress code can lead to a lowered self-esteem vis-Ã  -vis. It is, therefore, of at most importance if one looks appealing. There are many factors that can be used to explain the reason behind the fashions. Nonetheless, we cannot point to any individual factor as the reason why fashion exists amidst us. In one particular case, advance in social technology makes the information to travel fast than it was back then in the earlier days (Yerima, 2004). There is profound exchange of ideas, cultures, and fashions change within short period of time. A trending fashion will be all over the globe courtesy to

History 1311 Essay Example | Topics and Well Written Essays - 500 words

History 1311 - Essay Example The French later came to the new world with the intention of tracing a new route to the pacific ocean but instead ended up colonizing territories such as Quebec where they planted a variety of crops such as wheat and sugar for the home market. However, other European nations most notably England also put a stake in the new world. Their interest, like the Spanish was also both economic and political but the settlers had a more comprehensive list of reasons for exploration. Many of them were escaping the collapsing feudal system that had resulted in rural-urban migration and consequently abject poverty. Others were escaping political instability and hoping to make a fresh start in the colonies. The British throne used the new world a place to dump their unwanted populations; it was common for criminals to be exiled to the new lands. However, with time as the mercantile culture spread in the British lord realized how important the new land could be as a colony where they could grow food for export back home and to their increasing territories around the world. They encouraged settlements and after a time they took over, eventually colonized, and occupied America until they were finally driven out in the 18th century when American seized her independence. In 1787, Delegates met in Philadelphia to write a new constitution, which was to replace the articles of the confederation; the delegates wanted to create a constitution that would provide both liberty and order for the chaotic government given the size and diversity of the United States. The new constitution was written with the objective of forging a strong union between the various states as well as create a structure of power that could be checked by the people. Their experience with the British government had taught them of the dangers or a tyrannical government and they ensured to put up checks and balances so that the executive, legislature and

Database Management System Abstract

Database Management System Abstract Database management system is a system is a computer software program that is designed as the means of managing all databases that are currently installed on a system hard drive or network. Different types of database management systems exist, with some of them designed for the oversight and proper control of databases that are configured for specific purposes. Here are some examples of the various incarnations of DBMS technology that are currently in use, and some of the basic elements that are part of DBMS software applications. INTRODUCTION A Database Management System (DBMS) is a set of computer programs that controls the creation, maintenance, and the use of a database. It allows organizations to place control of database development in the hands of database administrators (DBAs) and other specialists. A DBMS is a system software package that helps the use of integrated collection of data records and files known as databases. It allows different user application programs to easily access the same database. DBMSs may use any of a variety of database models, such as the network model or relational model. In large systems, a DBMS allows users and other software to store and retrieve data in a structured way.fig 1.1 Instead of having to write computer programs to extract information, user can ask simple questions in a query language. Thus, many DBMS packages provide Fourth-generation programming language (4GLs) and other application development features. It helps to specify the logical organization for a database and acce ss and use the information within a database. It provides facilities for controlling data access, enforcing data integrity, managing concurrency, and restoring the database from backups. A DBMS also provides the ability to logically present database information to users. history Databases have been in use since the earliest days of electronic computing. Unlike modern systems which can be applied to widely different databases and needs, the vast majority of older systems were tightly linked to the custom databases in order to gain speed at the expense of flexibility. Originally DBMSs were found only in large organizations with the computer hardware needed to support large data sets.Some types of DBMS are : 1960s Navigational DBMS As computers grew in speed and capability, a number of general-purpose database systems emerged; by the mid-1960s there were a number of such systems in commercial use. Interest in a standard began to grow, and Charles Bachman, author of one such product, Integrated Data Store (IDS), founded the Database Task Group within CODASYL, the group responsible for the creation and standardization of COBOL. In 1971 they delivered their standard, which generally became known as the Codasyl approach, and soon there were a number of commercial products based on it available. 1970s Relational DBMS Edgar Codd worked at IBM in San Jose, California, in one of their offshoot offices that was primarily involved in the development of hard disk systems. He was unhappy with the navigational model of the Codasyl approach, notably the lack of a search facility. In 1970, he wrote a number of papers that outlined a new approach to database construction that eventually culminated in the groundbreaking A Relational Model of Data for Large Shared Data Banks. In this paper, he described a new system for storing and working with large databases. Instead of records being stored in some sort of linked list of free-form records as in Codasyl, Codds idea was to use a table of fixed-length records. A linked-list system would be very inefficient when storing sparse databases where some of the data for any one record could be left empty. The relational model solved this by splitting the data into a series of normalized tables, with optional elements being moved out of the main table to where they would take up room only if needed. Some differences between DBMSs SQL(Structured query language) is a database computer language designed for managing data in relational database management systems (RDBMS), and originally based upon relational algebra. Its scope includes data insert, query, update and delete, schema creation and modification, and data access control. SQL was one of the first languages for Edgar F. Codds relational model in his influential 1970 paper, A Relational Model of Data for Large Shared Data Banks and became the most widely used language for relational databases.Fig 1.2 PHP(hypertext Prepocessor) provides a range of facilities to allow web database developers to retrieve data from a database and merge this dynamic content with static contect on a web paqe. It includes the actual database(where the data are stored)and the DBMS,which manages all the access to the database,the application server manages communication with the databse server with the DBMS API. Oracle DBMS Oracle database systemà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬identified by an alphanumeric system identifier or SID[4]à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬comprises at least one instance of the application, along with data storage. An instanceà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬identified persistently by an instantiation number comprises a set of operating-system processes and memory-structures that interact with the storage. In addition to storage, the database consists of online redo logs (or logs), which hold transactional history. Processes can in turn archive the online redo logs into archive logs (offline redo logs), which provide the basis (if necessary) for data recovery and for some forms of data replication. The Oracle DBMS can store and execute stored procedures and functions within itself. PL/SQL (Oracle Corporations proprietary procedural extension to SQL), or the object-oriented language Java can invoke such code objects and/or provide the programming structures for writing them. DBMS stands for Database Management System which is a general term for a set of software dedicated to controlling the storage of data. RDMBS stand for Relational DataBase Management System. This is the most common form of DBMS. Invented by E.F. Codd, the only way to view the data is as a set of tables. Because there can be relationships between the tables, people often assume that is what the word relational means. Not so. Codd was a mathematician and the word relational is a mathematical term from the science of set theory. It means, roughly, based on tables.